There’s only one thing we’re more passionate about than our business… the planet! This is why we’re making an effort to use sustainable practices in every part of our business. We’ve teamed up with CarbonClick, a New Zealand company making it easy for people and businesses to help fight climate change.

CarbonClick looks like a green CO2 button at checkout. When you click it, a small contribution is added to your basket which purchases carbon offsets. These offsets reduce the environmental impact of the carbon emissions related to the purchase. CarbonClick’s offsets fund forest restoration, tree planting, and renewable energy projects around the world. We’re proud to be part of the fight against climate change.

We’ll be making our own contributions, and changing our practices to reduce our carbon footprint. We hope you’ll join us in creating a sustainable future, by choosing to CarbonClick with your purchase.

"Shop Well and Fair" reflects our ambition to combine good profitability with social responsibility and environmental considerations. We want to be known as a catalyst and accelerator of change in also the type of business and supply chains, that are not normally characterized by environmental concerns.


We are a small Health and Wellness company and our environmental impacts are found in our office and in our sales and purchasing. To address this, we are trying to reduce our resource consumption, both inside and outside the office. We do this by streamlining and where possible ending the cycle. By using energy-efficient technical equipment, minimization of our travel (e.g. by using Skype and Teams instead), recycling of materials and equipment, kitchen waste collected for digestion into biogas etc. we aim to be as climate smart as possible.

We invest in positive climate impact. If the world is to be able to reach the global climate target to limit global warming to below two degrees, we both need to reduce emissions of climate gases to the atmosphere and at the same time drain the atmosphere on some of the carbon dioxide we have already released. So, it’s not enough to just be neutral. We plant trees that suck down and store carbon dioxide from the atmosphere when the trees grow. 


We are truly SDG advocates and want to contribute as much as we can to all goals set by the UN.

We have however for the years 2019 - 2022 decided to especially focus on three areas:

Gender Equality and empower all women and girls (SDG #5)

We donate 5% of our net profit to Hand in Hand International who fights poverty with grassroots entrepreneurship in Africa and Asia.

Clean Water and Sanitation (SDG #6)

We support UNESCO Water Security Initiative and we are currently investigating which NGO to support working for this specific cause.

Climate Action (SDG #13)

We climate compensate for our emissions by 200% by purchasing compensation certificates from tree-planting projects certified by Plan Vivo